The Man Who Inspired This Fellowship
A Pioneer. A Mentor. A Builder of Ghana’s Marketing Communications Industry.
Daniel A. Twum Jnr. was a respected pioneer of Ghana’s advertising industry and co-founder of Origin8 Saatchi & Saatchi. Known for his passion for creativity and talent development, he played an important role in shaping the growth of marketing communications in Ghana.
The D. A. Twum Jnr. Fellowship honours his belief in nurturing the next generation of creative talent.
Throughout his career, Daniel contributed to some of Ghana’s most respected marketing communications work. Beyond his professional achievements, he was admired for mentoring and inspiring young professionals entering the industry.
Daniel helped elevate creative standards within Ghana’s advertising and marketing communications industry and championed the importance of investing in young talent.
Following his passing, the Ninani Group established the D. A. Twum Jnr. Award Scheme to recognise promising young creatives. The Fellowship now builds on that vision by providing mentorship, industry exposure, and hands-on learning for emerging creative leaders.
Chairman
World President, International Advertising Association • Founder & CEO, The Ninani Group
Joel Edmund Nettey is the World President and Chairman of the International Advertising Association (IAA), having previously served as Senior Vice President and Vice President in charge of Communications. Joel is a savvy and well-acclaimed Management, Marketing and Marketing Communications expert and the Founder and Chief Executive of The Ninani Group, a group of Marketing Communications Specialist Companies that include Innova DDB Ghana, ReZultz Advertising, Touchpoint Magna Carta (Africa and Ghana’s PR Consultancy of the Year 2019), Interactive Digital and Brand Alert in Ghana as well as Innova Liberia.
A thoroughbred marketing communications professional, he has also been Chief Executive of various multinational marketing communications agency affiliates in Ghana including Saatchi & Saatchi and Publicis, and is a 2-term Past President of the Advertising Association of Ghana and the IAA Ghana Chapter.
In November 2010, the Network Journal USA recognised his sterling qualities when it named Joel as one of the inaugural 20 honorees from across Africa in its “TNJ 40 under Forty Africa” Awards.
He holds a Master in Business Administration (Marketing) and a Bachelor of Arts (Honours) in Economics and Psychology from the University of Ghana.
Joel and his wife Rachel are blessed with three children — Nichole, Natasha and Nigel.
The D. A. Twum Jnr. Fellowship is a flagship program of The Ninani Group — a holding company of leading marketing communications businesses in Ghana. The fellowship represents the Group's commitment to industry development, talent investment, and honouring those who built the foundation we stand on.
Patron profiles coming soon.
Faculty profiles coming soon.
Team profiles coming soon.
Applications open 27th April 2026 and close Friday, 22nd May 2026. Be part of the first cohort in history.